★★★★★ 5
A Game Changing Book For Entrepreneurs
Format: Hardcover
10X Rule Book Review
Grant Cardone writes a game changing book, this book is great for entrepreneurs and sales teams. The book talks about talking massive actions, aligning your goals with other goals. It is a highly motivational book and I would recommend anyone reading this to read it like a text book. Reading once through is not good enough. I see a possible book sequel with proper in-depth tools and tips.
The 10X Rule book talks about:
1. The 10X Rule
§ You must set targets that are 10 X what you think it will take to accomplish.
§ Massive thoughts are followed by taking massive actions, operating at 10X levels.
Grant Cardone says that people generally do not take enough action, let alone massive actions. People are generally setting targets that are too low and not exciting, spending time competing and not dominating. 10X rule says do 10 actions and set targets 10 times higher than you first imagine.
2. Why the 10X Rule Is Vital
§ Never reduce a target. Instead, increase actions.
§ Any target attacked with the right actions in the right amounts with persistence is attainable.
Grant talks about the more actions you take, the better chances of you getting "lucky".
3. What is Success?
Success is important. If you quit caring, then you quit winning; quit winning long enough, and you will just plain quit.
4. Success is your duty.
You must constantly demand success as your duty, obligation, and responsibility.
5. There is no shortage of success.
You must rid yourself of the concept of success can be restricted in any way. Operating under this notion will hurt your ability to create success for yourself. Being dependent on only a single thing or person for success will limit your chances of achievement.
6. Assume control for everything
Successful people accept very high levels of accountability for creating and having success for themselves and even for failing to do so. Successful people hate the blame game and know that it is better to make something happen good or bad than to have it happen to you. In other words be proactive and not reactive.
Anyone who uses blame as the reason why something happened or did not happen will never accumulate real success in life and only further his or her status as a slave.
To get where you want in life, you must adopt the view that whatever is going on in your world (good, bad or nothing) is something caused by you.
7. Four degrees of action
§ Do nothing
§ Retreat
§ Take normal levels of action
§ Take massive action.
Massive action is actually the level of action that creates new problems. Until you create problems, you're not truly operating at the forth stage of action.
8. Average is a failing formula
The addiction to average can kill the possibility of making your dreams a reality. Operating at average levels doesn't work in any area of life. Most businesses fail because they are unable to sell their ideas, products, and services at prices high enough to sustain the company and fund its activities. The company isn't able to collect revenue in quantities great enough because the people with whom the company has been built - employees, customers, and vendors - also take only average amounts of action.
9. 10X Goals
Here is what Grant describes as the method of setting 10X goals:
§ Set 10X targets
§ Align them with your other purposes
§ Write them down everyday: when you wake up and before you go to sleep.
We have been warned against setting goals "too high". The reality of that if you start small, you are probably going to go small. Many people bail out of projects when they experience any kind of resistance; their goals are not big enough. Grant talks about the importance of aligning goals to other goals to fuel will power, energy and dreams. Grant talks about never set small, attainable realistic goals , instead set unrealistic goals.
10. Competition is for sisses
Grant talks about never make it your goal to compete. Instead, do everything you can to dominate your sector. This means doing things that your competitor refuses to do.
11. Breaking out of the middle class
Grant warns about the middle class being the most suppressed, restricted, and confused socioeconomic demographic in the world. Those who desire to be a part of this is compelled to think and act in a certain way where "just enough" is good enough and a reward. The idea that one would only have enough to be "comfortable" or "adequately satisfied" is a concept has been sold by politicians, media, educational system to inspire entire population "to settle" instead of striving for abundance.
12. Obession isn't a disease. It's a gift.
Most people make only enough effort for it to feel like work, whereas the most successful follow up every action with an obsession to see it through to a reward. It is vital to go for a bigger goal if you wish to see 10X results.
13. Go "All In" And Overcommit"
Grant talks about overcommitting your energy, resources, creativity, and persistence. Know that you are "all in" on that particular activity, everytime you take action everyday you are in business.
14. Expand, Never Contract
Contracting is a form of retreating, it violates the concept of the 10X rule. You have to take massive action.
15. Burn the place down
Once you take the 10X actions, don't stop, keep the momentum going. Grant talks about the importance of staying committed.
16. Fear is the great indicator
Fear means you are doing what's needed to move in the right direction. Without "fear", it means you are only doing what's comfortable for you now.
17. The myth of time management
Grant talks about jotting down your time-wasting activities. Most people work just enough to make it feel like work, whereas successful people work at a pace that gets satisfying results that work is a reward.
18. Criticism is sign of success
Criticism precedes admiration, goes hand in hand with success.
19. Customer satisfaction is the wrong target
Customer satisfaction is the wrong target, increasing customers is the right target. You will first have to get the customer first and satisfy him/her later. That means, you have to increase sale.
20. Omnipresence
Coca-Cola, McDonald's, Visa, American Express are some companies that you see everywhere. It is vital to be omnipresent in your industry if you wish to stay ahead.
21. Excuses
Excuses are never the reason for why you did or didn't do something. They are just a revision of facts that you make up in order to help yourself feel better about what happened (or didn't).
22. Successful or Unsuccessful?
Grant talks about a list of things successful people do:
§ Have a "Can Do" Attitude
§ Believe that "I Will Figure It Out"
§ Focus on Opportunity
§ Love challenges
§ Seek to solve problems
§ Persist until successful
§ Take risks
§ Be unreasonable
§ Be dangerous
§ Create Wealth
§ Readily take action
§ Always say "yes"
§ Habitually commit
§ Go all the away
§ Focus on "Now"
§ Demonstrate courage
§ Embrace change
§ Determine and take the right approach
§ Break traditional ideas
§ Be goal oriented
§ Be on a mission
§ Have a high level of motivation
§ Be interested in results
§ Have big goals and dreams
§ Create your own reality
§ Commit first - figure out later
§ Be highly ethical
§ Be interested in the group
§ Be dedicated to continuous learning
§ Be uncomfortable
§ "Reach Up" in Relationships
§ Be disciplined, create successful habits
23. Getting Started With 10X
Grant talks about
§ Not reduce your goals as you write them.
§ Do not get lost in the details
§ Ask yourself "What can I do today to move me forward towards these goals?"
§ Take whatever actions you come up with, regardless of what they are or how you feel
§ Do not prematurely value the outcome of your actions
§ Go back each day to review the list
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Reviewed in the United States on February 27, 2012
