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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C,
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The World's "Ugliest" Color Could Help People Quit Smoking
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It's not all about looking beautiful ... can ugly colours affect sales?
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How a "ugly" color reduced cigarette sales by 32% | Saikat Mazumdar posted on the topic
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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New Cigarette Packs Show the Power of Colour Psychology in Product Packaging
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The Story Behind Pantone 448 C, 'The World's Ugliest Color'
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